About — Hikari Fujii | Food Artist & Edible Installations

Who I am

Food Artist.
Creative Director.
Tokyo-based.

I'm Hikari Fujii — a food artist and creative director based in Tokyo. It all started during the COVID-19 pandemic, when time at home led me to discover the world of photogenic, wildly imaginative food art created by artists overseas. That encounter was a revelation.

What began in a tiny DIY photography space built from cardboard boxes in my apartment has since grown into a full creative practice. Today, I work primarily with high-end brand receptions and events — leading every step from concept development and menu creation to spatial direction and photo art direction, all under one vision.

コロナ禍の自宅待機をきっかけに、海外アーティストが生み出す"フォトジェニックでユニークな食の芸術"に衝撃を受け、この道へ。
段ボールで作った自作撮影スペースから始まったビジネスは、今ではハイブランドのレセプションを中心に、コンセプト設計からメニュー制作、空間演出、撮影ディレクションまでを一貫して手掛けるまでに成長しました。

2023 Founded

Tokyo Based

5.2K+ Followers

178+ Projects

Journey

How it all began

2023

The Origin — Cardboard Box Studio

During the COVID-19 pandemic, time at home led to a life-changing discovery: overseas food artists creating photogenic, wildly imaginative edible art. Inspired, I built a tiny DIY photography space from cardboard boxes in my apartment and began creating. What started as a creative outlet quickly became the foundation of a business — proving that constraints can be the birthplace of creativity. Launched Hika to Latte® Catering & Design in Tokyo, formalizing a full creative approach: concept design, menu creation, spatial styling, and photo art direction — all as one integrated vision.

2024–25

High-End Brand Collaborations

Activities expanded across a wide range of projects — from catering for corporate events and private parties, to spatial direction and art direction for high-end brand receptions, as well as food styling for press and editorial work. Every project is approached as a single, unified creative vision.

2026

Food Art & Spatial Installations

A deliberate evolution — expanding into edible installations and spatial food art. Capturing seasons, textures, and brand worlds through food; moving beyond the plate to create immersive environments where every element is an intentional piece of the story.

Expertise

What sets
my work apart

Art Direction

Every project starts with a concept — color palette, mood, texture, and spatial flow. Food is the medium; storytelling is the goal.

Spatial Design

From table compositions to full-room installations, I design food experiences that transform a space into an immersive world.

Brand Translation

I translate brand identities into edible form — making sure every bite feels like an extension of your brand's story and values.

Visual Styling

Food art direction for editorial, commercial, and campaign work. Creating the visual language of food that lives beyond the event.

Seasonal Storytelling

Capturing seasons, nature, and the passage of time through food. Each installation reflects a moment — fleeting, beautiful, and edible.

Event Experience Design

More than catering — designing moments through food. Every bite-sized creation is intentional, designed to spark conversation and memory.

Clients & Collaborators

Trusted by
leading brands

Porsche Japan Automotive · VIP Reception

Spotify Japan Media · Press Event

BOBO CHOSES Japan Fashion · Commemorative Reception

Paris/64 VIP Reception · 2025

and many more... + 9 brands & collaborators

Ready to create
something unforgettable?

Available for brand events, receptions, launches, editorial projects and creative collaborations in Tokyo and beyond.
ブランドイベント・レセプション・エディトリアル・コラボレーションのご相談を承っています。

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The artist behind the food.

Food Artist. Creative Director.Tokyo-based.